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Cookie Policy
Last updated: 17 September 2026
This Cookie Policy explains how The Balloon Cupboard uses cookies and similar technologies when you visit our website.
The Balloon Cupboard is a trading name of The Cedars Events Ltd, a company registered in England and Wales under company number 17004814.
Cookies are small text files stored on your computer, tablet or mobile device when you visit a website. They help websites function correctly, remember preferences, improve performance and, where permitted, provide information about how visitors use a website.
Under UK privacy rules, we must tell visitors about the cookies we use, explain what they do and obtain consent before placing non-essential cookies on a visitor’s device. Strictly necessary cookies may be used without consent where they are essential to provide the website or a service requested by the visitor.
1. How we use cookies
We may use cookies and similar technologies to:
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keep our website secure;
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enable essential website functionality;
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remember visitor preferences;
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understand how visitors use our website;
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monitor website performance;
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improve the content and usability of our website;
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measure the effectiveness of marketing or advertising where relevant;
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support third-party tools or services that we choose to use.
2. Types of cookies we may use
Essential cookies
These cookies are necessary for the website to operate correctly.
They may be used for purposes such as:
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website security;
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fraud prevention;
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session management;
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network management;
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maintaining core website functionality.
Essential cookies do not require consent where they are strictly necessary for the service requested by the visitor. Wix uses several essential cookies for security, stability and core site functions.
Analytics cookies
Analytics cookies help us understand how visitors interact with our website.
They may provide information such as:
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how many people visit the website;
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which pages or sections are viewed;
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how visitors arrive at the website;
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how visitors interact with content;
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website performance and errors.
Where consent is required, analytics cookies will only be used after you have agreed to them through our cookie banner.
If you decline analytics cookies, some website traffic and behaviour information may not be recorded.
Functional cookies
Functional cookies may be used to remember choices you make and provide enhanced or more personalised website features.
These may include preferences relating to website functionality or other services that improve your experience.
Where required, these cookies will only be used after you have given consent.
Marketing cookies
Marketing cookies may be used to measure advertising performance, understand campaign activity or help provide more relevant advertising.
If we use marketing tools such as advertising platforms, tracking pixels or similar technology, these may place cookies or similar technologies on your device.
Marketing cookies will only be used where you have given the required consent.
3. Wix cookies
Our website is created and hosted using Wix.
Wix may place cookies that are necessary for security, fraud prevention, session management, website stability and core website functionality.
Examples of essential Wix cookies may include cookies used for security, anti-fraud protection, session management and platform stability.
Wix states that websites may also use additional cookies depending on which Wix features, third-party applications or integrations are installed.
Because the exact cookies used by a Wix website can change depending on the features and integrations enabled, the cookies present on our website may change over time.
We periodically review the cookies used by our website and update this policy where appropriate.
4. Third-party cookies
Some third-party services used on our website may place their own cookies or similar technologies.
These may include, for example:
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website analytics providers;
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social media platforms;
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advertising platforms;
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embedded content;
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third-party Wix applications;
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marketing or communication tools.
Third-party services may use information collected through their cookies in accordance with their own privacy and cookie policies.
We do not control third-party cookies directly.
Where required, non-essential third-party cookies will not be activated until you have given consent through our cookie banner.
5. Cookie consent
When you first visit our website, you may be shown a cookie consent banner.
The banner allows you to decide whether to accept or decline non-essential cookies.
Where our cookie banner is enabled, Wix states that only essential cookies and scripts should load before the visitor makes a choice.
Consent must be given through a clear positive action. Simply continuing to browse the website is not treated as consent to non-essential cookies.
6. Changing or withdrawing your cookie choices
You can change or withdraw your consent to non-essential cookies at any time where our website provides cookie preference controls.
You may also be able to manage or delete cookies using your browser settings.
Please note that blocking or deleting certain cookies may affect how some parts of the website function.
7. How long cookies remain on your device
Some cookies are temporary and are deleted when you close your browser. These are commonly known as session cookies.
Other cookies remain on your device for a set period or until you delete them. These are commonly known as persistent cookies.
The duration of individual cookies depends on their purpose and the service that sets them.
Wix publishes information about the duration and purpose of cookies used by its platform, and these may change over time as the platform is updated.
8. Updates to this Cookie Policy
We may update this Cookie Policy from time to time if:
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the cookies used on our website change;
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we add or remove website features;
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we introduce new analytics or marketing tools;
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our technology providers change;
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legal or regulatory requirements change.
The latest version of this Cookie Policy will always be published on our website with the date it was last updated.
9. Contact us
If you have any questions about our use of cookies or this Cookie Policy, please contact:
The Cedars Events Ltd
Trading as The Balloon Cupboard
Company No. 17004814
Registered in England and Wales