Privacy Policy

Last updated: 17 September 2026

The Balloon Cupboard respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, join our Trade Launch List or otherwise interact with The Balloon Cupboard.

The Balloon Cupboard is a trading name of The Cedars Events Ltd, a company registered in England and Wales under company number 17004814. For the purposes of UK data protection law, The Cedars Events Ltd is the data controller responsible for the personal information described in this Privacy Policy.

Email: info@theballooncupboard.co.uk

1. Information we collect

Depending on how you interact with us, we may collect your name, email address, business or trading name, type of business, marketing preferences, information submitted through our Trade Launch List, enquiries and correspondence, and information you choose to provide through surveys, colour polls or other pre-launch research.

When you visit our website, certain technical information may also be collected automatically by our website platform and, where permitted by your cookie preferences, analytics services. This may include your IP address, browser type, device type, operating system, approximate location derived from your IP address, pages visited, referring website, date and time of visits and information about how you interact with the website.

2. How we use your information

We may use your personal information to manage our Trade Launch List, send launch updates where you have agreed to receive them, provide information about The Decorator Pack, proposed colours, trade pricing and future products, respond to enquiries, understand interest in our products, improve our website and services, maintain website security, administer our business, comply with legal obligations and establish, exercise or defend legal claims where necessary.

We will not use your information for purposes that are incompatible with those described in this Privacy Policy unless permitted or required by law.

3. Lawful bases for processing

Depending on the circumstances, we may rely on consent, legitimate interests, steps taken at your request before entering into a contract, or compliance with a legal obligation.

We rely on consent where you actively choose to receive marketing communications from The Balloon Cupboard. You may withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us.

We may rely on legitimate interests where necessary to respond to business enquiries, operate and improve our website, understand how our website is used, prevent fraud or security issues, maintain records and administer our business, provided those interests are not overridden by your rights and freedoms.

4. Trade Launch List and marketing

When you join our Trade Launch List, we may collect your first name, email address, business or trading name and type of business.

The Trade Launch List is intended for professional balloon decorators, event stylists, event suppliers and other relevant trade businesses.

Where required, we will only send marketing communications after you have actively agreed to receive them. Marketing consent boxes will not be pre-ticked.

You may unsubscribe at any time using the unsubscribe link included in our emails or by contacting us. If you unsubscribe, we may retain limited information on a suppression list so that we can respect your request and avoid sending marketing communications to you again accidentally.

5. Cookies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function correctly, including those used for security and essential functionality.

We may also use non-essential cookies for purposes such as analytics and understanding how visitors use our website. Where consent is required, non-essential cookies will only be used after you have made a choice through our cookie banner or privacy settings.

You can change your cookie preferences at any time where this functionality is provided.

Further information can be found in our Cookie Policy.

6. Wix

Our website is created and hosted using Wix. Wix may process personal information on our behalf in connection with website hosting, forms, contact management, communications, security, analytics and other website functionality.

Wix operates internationally and personal information may be processed or stored in countries outside the United Kingdom. Where personal information is transferred internationally, appropriate safeguards are used as required by UK data protection law.

7. Who we share information with

We do not sell or rent your personal information.

Where necessary, we may share information with trusted organisations that help us operate our business, including website and technology providers, email and communication providers, IT and security providers, professional advisers such as accountants, legal advisers and insurers, and public authorities or regulators where required by law.

Where another organisation processes personal information on our behalf, appropriate arrangements are used to protect that information.

8. International transfers

Some of the technology providers we use may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we take appropriate steps to ensure that the transfer is permitted under UK data protection law. This may include relying on UK adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.

You may contact us if you would like further information about the safeguards used for international transfers relating to your information.

9. How long we keep your information

We do not keep personal information for longer than reasonably necessary.

Trade Launch List information will normally be retained while you remain subscribed or while the Trade Launch List remains active.

We may retain records of marketing consent and withdrawals where necessary to demonstrate compliance with our legal obligations.

We may retain limited information about people who unsubscribe for as long as necessary to ensure that their request not to receive further marketing is respected.

General enquiries and correspondence will normally be retained for up to 24 months after our last meaningful contact unless there is a legitimate reason to keep the information longer.

Website and security records will normally be retained for no longer than 12 months unless longer retention is necessary for security, fraud prevention or legal purposes.

Information may be kept for longer where required by law, regulation, insurance requirements or for the establishment, exercise or defence of legal claims.

10. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration, disclosure or destruction.

These measures include using reputable technology providers, access controls, secure website connections and appropriate account security.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Your rights

Under UK data protection law, you may have the right to request access to the personal information we hold about you, ask us to correct inaccurate information, request deletion of your information in certain circumstances, request restriction of processing, object to certain processing, request data portability in certain circumstances and withdraw consent where we rely on consent.

You also have the right to object to direct marketing at any time.

You will not normally have to pay a fee to exercise your rights.

To exercise any of these rights, contact us using the details provided in this Privacy Policy.

12. Automated decision-making

We do not currently use your personal information to make decisions based solely on automated processing that produce legal or similarly significant effects on you.

If this changes, we will update this Privacy Policy.

13. Children

The Balloon Cupboard is a trade-only professional balloon supply business. Our website, Trade Launch List and business services are intended for professional decorators, event businesses and other trade customers and are not directed at children.

We do not knowingly seek to collect personal information from children through our trade forms.

If you believe a child has provided personal information to us inappropriately, please contact us.

14. Social media

We may operate accounts on social media platforms including Instagram, Facebook and TikTok.

If you interact with us through these platforms, we may receive information such as your profile name, messages, comments and other information you choose to make available.

The relevant social media platform will also process your information in accordance with its own privacy policy.

15. Links to other websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of websites that we do not control. We recommend reviewing their privacy policies before providing personal information.

16. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can investigate the matter.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about making a complaint is available at www.ico.org.uk.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, products, services, suppliers, technology, legal requirements or business practices.

The latest version will always be published on our website with the date it was last updated.

18. Contact us

If you have any questions about this Privacy Policy, how we use your information or your data protection rights, please contact:

The Cedars Events Ltd
Trading as The Balloon Cupboard
Company No. 17004814
Registered in England and Wales

Email: info@theballooncupboard.co.uk